Flat Iron Square case study

Flat Iron Square lettering above the brick archway and bar.
Services

Murals

Sign-writing

Illustrations

Blackboards

Custom boards

Custom boards
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Working with Flat Iron Square, we’ve supported their brand activations and supplied custom boards, transforming their spaces with vibrant artwork for Camden Town Brewery, Aperol, Budweiser, Corona, Pravha and El Rayo Tequila.

Flat Iron Square boasts of 17 HD screens, including a huge 16ft one, the venue also offers a variety of street food vendors and a buzzing Thursday night atmosphere for post-work drinks and live DJs, it’s the perfect spot for the office crowd and live football fans alike.

Our work has involved using their branded artwork to promote drink offers, creating illustrations painted onto corrugated metal and reclaimed timber walls, as well as supplying custom menu boards to bring each activation to life.

All the work we’ve done has been painted with brushes, using specific RAL colours to match brand guidelines and all painted with a Dulux weathershield satin finish.

These projects also led us to Omeara, one of Flat Iron Square’s neighbouring venues, where we completed one of our biggest murals to date, so large we needed a cherry picker to get it done.

Photography: Blaze Angel Emin, Joshua Harris, Joshua Manlises

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Guests gathered around tables beneath festoon lights in the Flat Iron Square courtyard.
A colourful Corona sunset mural beside a timber swing at Flat Iron Square.
A close-up of angular yellow and blue painted artwork on a timber wall.
Corona lettering painted on a timber wall above yellow-and-blue artwork at Flat Iron Square.
A small green Menu sign against a yellow hand-painted timber wall.
Hand-painted beer branding on the brick and corrugated walls of a Flat Iron Square bar.
A blue Corona-branded barrel table beside the outdoor bar at Flat Iron Square.
A large Corona bottle painted on a blue corrugated panel at Flat Iron Square.
Hand-painted Roof Terrace directions and El Rayo branding on a colourful brick wall.
Colourful OMEARA, El Rayo and Roof Terrace lettering painted on an exterior brick wall.
Painted terrace directions and OMEARA lettering beside an outdoor staircase and guests.
An artist painting an exterior brick wall from an elevated work platform.
An artist hand-painting Terrace lettering onto a pale-green brick wall.
An artist painting a pastel-coloured exterior wall from a ladder.
An artist painting a pastel-coloured brick wall at Flat Iron Square.
Two artists working from scaffolding on colourful exterior wall lettering.
A hand-painted Budweiser drinks menu and striped wall behind a Flat Iron Square bar.
Hand-painted beer branding above a brick-arched bar at Flat Iron Square.
Colourful Budweiser and Flat Iron Square lettering above a brick-arched bar.
A red Budweiser Summer of Football drinks menu painted on a striped bar wall.
Orange Aperol Spritz lettering and a hand-painted drinks menu beside a bar counter.
White Aperol lettering painted on orange corrugated metal beside a brick bar wall.
Illustrated promotional blackboards above the bar screens at Flat Iron Square.
A hand-lettered draught beer menu beneath a Pravha sign at Flat Iron Square.
A hand-lettered Speed Quizzing A-board outside Flat Iron Square.
Pink Pravha lettering painted onto pale-green vertical timber boards.
White Pravha lettering painted onto a pale-green timber stage panel.
A tall pale-green corrugated panel with hand-painted Pravha branding.

It's been over two years now since we partnered with Michael and the team for in house sign art and brand activation needs. What makes them such a great creative team is their ability to adapt to any restriction, inspiration, timeline at the same time as coming up with independent solutions to problems as and when they crop up. With many more projects on the horizon, no doubt we'll be working together more and more into the future."

Chris Howe

Operations Director

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