Soho House

case study

Soho House, founded in 1995 by Nick Jones, is renowned as one of the most prestigious members’ clubs in the world, with 75 locations globally.

Dedicated to the creative industries, Soho House is famous for hosting exclusive parties and events, attracting celebrity guests, and showcasing an art deco interior style that sets the standard in hospitality.

We took on the responsibility for every hand-painted sign at Soho Farmhouse, working on-site for months before its grand opening in September 2015. This relationship has grown over the years, and we continue to return annually to update signs and contribute to events like the Soho Food Fest and Bonfire Night. Our work at the Farmhouse also opened doors to private client projects in the area and regular collaborations at Shoreditch House, The Ned, and various other Soho House locations across London.

Soho House has always sought a modern, clean aesthetic for their signage, preferring a black and white colour scheme that compliments surfaces such as reclaimed timber, white brick walls, and blackboards. We’ve consistently delivered on this vision, ensuring that our hand-painted signs align with the sophisticated yet approachable style that Soho House is known for.